The magic of photo retouching in real estate

Take advantage of these remarkable retouching techniques. It is the property images that will grab buyers and can make or break your campaign. Don’t miss out on valuable leads with these expert photo retouching tips.

Retouching for elite real estate marketing requires a keen eye and well-developed Photoshop skills. Campaigntrack’s Tom Gregory leads a team of more than 40 retouchers who elevate many of the top agency’s property photography to the high standards they expect.

Overseeing the retouching of thousands of real estate photos each year, Tom understands the unique requirements real estate marketing demands. Each brand has a different set of guidelines and each advertising medium (print and online) different specifications.

“Retouching a photo generally takes 30 minutes, depending on the size of the home and the weather conditions in the picture,” Tom explains. “Our team members have a background in arts or graphic design and they undergo one month of specialist training before they start working on basic photos. From there they work their way up to deal with our most prestigious clients.”

Tom explains what is and isn’t possible with photo retouching and outlines the latest techniques you should know about.

This is one of the services that we provide when it comes to marketing your property with Vinay Kumar. Call or email me anytime for a free no obligation chat 0275643112 or vinay.kumar@harcourts.co.nz

Your listings need to stand out from the crowd and incorporating stunning photos will attract buyers. A professionally retouched photo will present the home in its best light, encouraging more people to attend the open house, driving up competition for the property.

Contact me today and find out how we can maximize the presentation of your home by retouching your property photos. Vinay Kumar Real Estate 0275643112 or vinay.kumar@harcourts.co.nz

Source: Harcourts International